How to Create a Stunning News Release

1 month ago 60
PR Distribution

How To Make Your News Release Look Amazing

If you're a small business owner, you can't afford to let your press release sites go unnoticed. Sending out a press release is one of the best ways to get exposure for yourself and your business. It's important that this release looks professional and is easy on the eye; otherwise, no one will read it! And here are some tips that will help you write an amazing release that gets coverage:

Write From A Journalistic Perspective.

The next step is to write from a journalistic perspective. This means that you should use short and sweet sentences, avoid jargon and buzzwords, use a conversational tone instead of formal language and keep things simple. You can also use active voice rather than passive voice (e.g., “The company was awarded the contract” instead of “A contract was awarded to the company”), which will help your writing sound more natural. Finally, make sure that you're using simple words in your sentences so that readers don't get lost as they read through them!

Find The Angle.

The first step to making your news release look amazing is to find the angle that makes your story unique. While it's important to avoid being too vague or too specific, you want people talking about your company and their successes.

One way to do this is by using company history as part of the explanation for why something happened. For example, if someone has been fired from their job due to poor performance (or if they've been suspended), mention that fact in the introduction section of your release so potential readers know what's going on before reading further into it.

Know Your Audience.

Your audience is the people who will be reading your pr news. The first step to creating a great press release is knowing who they are, what they like and how you can address their needs.

  • Know your publication's readership. This can be done by visiting their website or social media pages and looking at what they post on those platforms (if any). If it’s not obvious where the publication gets its information from, find out by asking someone in their office or by looking at past issues of the publication itself.

  • Know the style of writing that works best for this outlet/company/brand – does it prefer longform pieces or short blurbs? Does it prefer quotes over direct quotes? Are there certain topics that never make it into print because editors don't want them published anywhere near an article due to potential libel lawsuits? These questions should help determine whether or not there may be other ways around getting published besides writing an entire piece yourself!

Don't Spend Too Much Time On The Formatting.

You don't have to spend hours on your formatting, but you should make sure that it's done well. The most common way of doing this is by using a service like [this one]( They provide hundreds of templates for every type of newswire press release, so you can choose the right one for your business and style it accordingly. It's also worth noting that they offer both free and paid options—the former being limited by number of characters allowed per line in an email (this is usually around 100) while their premium plan will allow you unlimited space inside each email message without having any limits on size or length whatsoever!

If all else fails then just keep things simple: no fancy fonts or colors; no images unless absolutely necessary; no formatting at all--just plain text!

Use Dashes and Numbers For Headlines.

If you’re looking to make your release look amazing, there are four things you should do:

  • Use dashes

  • Use numbers

  • Mix both together

In addition to these two elements, here are some other tips:

Stick To One Page Of Content.

In the world of journalism, there are certain rules you need to follow in order to make your news release look great. The first is that you should keep it short and sweet—no more than two pages long, or even less if possible. If your story is 1,000 words long and needs another 500 for an appendix or bibliography, chances are good that people will skip over it altogether because they don't have time for that kind of information overload.

When writing your release, think about what type of reader might be interested in reading it: Is my target audience young adults? Do they prefer shorter articles? How many words should I use per sentence? While these questions can be difficult at times (and sometimes frustrating), they're easy when compared against how much time it takes us as writers/editors/journalists just trying our best!

Use Social Media, Blogs and SEO Best Practices.

  • Use Social Media.

  • Blogs and websites are a great way to distribute your news wires, but they aren't the only way. If you can get your story noticed by Wordpress or Tumblr, it will reach a much wider audience than if you just use Facebook or Twitter alone. You'll also want to consider using Pinterest and Instagram as well!

  • SEO Best Practices:

  • Use "keywords" in the headline of your press release so that search engines know what kind of content they should index when someone searches for them (this is called keyword density). The more unique terms there are per million words used within an article or web page, the better Google thinks it is at ranking those pages higher in their search results pages - even if no one ever reads them!! So make sure each paragraph has its own keywords within it because otherwise this could lead people away from reading through all five paragraphs instead of just three :)

Use A Media List To Distribute Your Release.

One of the most important things you can do is to use a media list to distribute your release.

A media list is simply a group of companies who are interested in receiving news from you. You create the list, which contains all the names and contact information for those companies. Then, whenever you release new information, it goes out via email or text message directly from your mobile device to these people on their mobile devices (assuming they have opted-in).

The benefits of using this method include:

  • It allows for more targeted distribution than using just one person at each company—the message gets sent directly to only those people who need it right now;

  • It allows for personalization since each person receives an automated message instead of being forwarded through multiple channels; and

Write an amazing press release and get more coverage for your business

  • Use a template.

  • Use a media list.

  • Use social media as an outreach tool to drive coverage and awareness of your business, products or services.


We hope this post has helped you understand how to make your business press releases look amazing. It's important that you get your message across, but it's also imperative that the reader is engaged and inspired by what they read. You can use these tips and tricks to create a compelling piece of writing that not only informs people about your brand, but also inspires them to take action!

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