Facebook renames Oculus Quest and Portal to Meta Quest and Meta Portal

(Pocket-lint) - Facebook, the company, has announced it will beryllium called Meta from present on, and it is giving its hardware units immoderate caller names, too.

CTO Andrew Bosworth revealed connected Thursday that the institution plans to discontinue its Oculus branding, including for the Oculus Quest virtual world headset and merchandise line. Starting adjacent year, the Oculus Quest volition beryllium called the Meta Quest, and the Oculus App volition crook into the Meta Quest App.

"VR volition beryllium the astir immersive mode for radical to entree the metaverse and arsenic we look toward our extremity of bringing [one billion] radical into VR, we privation to marque it wide that Quest is simply a Meta product," explained Bosworth successful a Facebook station pursuing the Connect 2021 keynote. "For this reason, we’re simplifying our marque architecture and shifting distant from the Oculus marque for our hardware".

As portion of the rebranding, immoderate Oculus services volition beryllium renamed Horizon. "[We'll] grow Meta Horizon arsenic the marque that volition encompass each of our first-party immersive societal experiences,” Bosworth said. “You’ve seen this already with Horizon Workrooms and Horizon Worlds".

Bosworth added: "Soon you’ll spot america displacement from Oculus to Horizon Home, Horizon Venues, Horizon Friends, and Horizon Profile".

The Facebook Portal range is getting rebranded, arsenic well. I'll commencement to beryllium called "Meta Portal" sometime wrong the adjacent fewer months.

"We’re bringing our brands and products person to Meta, which is the umbrella for each our products and services," Bosworth said. "When radical bargain our products, we privation them to intelligibly recognize that each of these devices travel from Meta and ladder up to our metaverse vision".

Finally, Bosworth announced successful his station that the full VR and AR part helium heads, Facebook Reality Labs, volition beryllium renamed Reality Labs.

Writing by Maggie Tillman. Originally published connected 29 October 2021.