Trapstar From the Underground to the World Stage

In the world of streetwear, few brands carry the weight and respect of Trapstar. Born in the heart of West London and raised by music, fashion, and hustle, Trapstar is more than a clothing line—it’s a movement. It's for those who live by their own rules, speak their truth, and don’t wait for approval from the world.

With bold designs, unapologetic attitude, and deep cultural roots, Trapstar has gone from underground secret to global icon—without losing the edge that made it special.

Origins: West London Roots, Real Vision

Trapstar was founded in 2005 by three friends—Mikey, Lee, and Will—who started out making graphic T-shirts and selling them out of car trunks and living rooms. Their designs were raw, their mission was real: create fashion that speaks for those who live life on their own terms.

The name “Trapstar” is symbolic:

• “Trap” represents the grind, the struggle, and surviving environments that try to limit you.

• “Star” reflects ambition, success, and being seen—even when the system tries to overlook you.

This mix of street realism and star-level aspiration is the heart of the brand.

“It’s A Secret”: The Power of Mystery

In the early days, Trapstar stamped their designs with the phrase: “It’s A Secret.”
It wasn’t just a slogan—it was a strategy. It added mystique, sparked curiosity, and gave fans the feeling of being part of something exclusive.

Instead of chasing attention, Trapstar let its quality, design, and community speak. And it worked.

The Trapstar Aesthetic

Trapstar is instantly recognizable for its dark, bold, and statement-making designs. The clothing mixes military inspiration, gothic fonts, and futuristic elements with clean cuts and heavy-duty materials.

Popular items include:

• Shooter Tracksuits – Athletic yet edgy, often in black, grey, or camo

• Graphic T-Shirts – Featuring the Trapstar logo or barbed wire imagery

• Puffer Jackets – With oversized branding, reflective logos, and techwear vibes

• Trapstar London Hoodies – A street staple, often in heavyweight cotton

• Accessories – Caps, bags, and balaclavas that match the attitude

Each item is made not just to wear—but to stand out and represent a lifestyle.

Trapstar and the Culture

Trapstar is deeply connected to music, sports, and street culture. It grew alongside the UK rap and grime scene and became the go-to brand for artists who lived the life the clothes represented.

Seen on:

• Rihanna

• Jay-Z (who later helped invest in the brand)

• Stormzy

• Drake

• The Weeknd

• ASAP Rocky

• LeBron James

These weren’t just celebrity placements—they were natural endorsements from people who saw their own grind in Trapstar’s message.

Roc Nation Partnership: From Local to Global

In 2016, Trapstar signed a deal with Roc Nation, Jay-Z’s entertainment label. This partnership helped take the brand from local cult favorite to international fashion player, all while staying true to its UK roots.

Today, Trapstar is sold worldwide, worn across continents, and celebrated in fashion and music alike.

Limited Drops. Maximum Impact.

Borsello Trapstar releases are limited, highly sought-after, and often sell out within hours. Whether it’s a restock of the Shooter Tracksuit or a special-edition puffer jacket, fans know: you have to move fast.

This drop model adds exclusivity and energy, fueling the brand’s underground appeal.

The Trapstar Mindset

Trapstar isn’t just about clothes—it’s about attitude. It speaks to people who:

• Came from struggle and aim for greatness

• Don’t conform to the system

• Build their own path

• Represent where they came from—with pride and power

To wear Trapstar is to say:
“I’ve been through it. I’m still here. And I move like a star.”

Final Thoughts: Trapstar Is Legacy Streetwear

In a world where many brands chase hype, Trapstar built its own lane. It stayed true to the streets, respected the culture, and earned its spot at the top through design, message, and authenticity.

From West London to the world, Trapstar reminds us that your background doesn’t define your limit. It’s streetwear for the fighters, the leaders, and the dreamers who came from the bottom but always aimed high.

Trapstar isn’t just fashion—it’s the uniform of the self-made.