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The Five Ws Of An Event Press Release

The concept of the 5 Ws is very much basic in press releases. Most people just hit the keyboard and pull out an headline, write the Press Release Services first paragraph and grow the event press release body without properly adding the WHO, WHERE, WHEN, WHAT and WHY of their release.

The “WHO” – This is all about the demographics and psychographics of your audience. Who are your talking to, who are you targeting, who should read about your event press release, who needs to come to your event, and who needs to know about your event.
The “WHERE” – Where is the event taking place. You want to make sure it is not miles away from your target audience. You will as well need to state the “Where” in the first paragraph so people can quickly know where the event is taking place.



The “WHEN” – No event takes place without a date. You should Best Press Release Service add the date and time to the first paragraph so it can be clear enough when the event would take place.
The “WHAT” – What is the catch? Why is should I come to your event in the first place? We can call this your unique selling point. Knowing fully well that there are other events that can fit in well to yours… the whole press release should be used to explain what you have to offer!
The “WHY” – This is close to the “What”. You should be smart enough to show why you are the right person they should listen to without sounding too salesy.

Write An Attention Grabbing Headline
Your headline is very important. This is the first thing anyone would see about your event press release. First impression they say last longer, same applies when Best Press Release Distribution you are writing a press release for your event, or any other type of press release.

A well crafted headline would immediately grab the reader’s attention and make them see why they should never miss your event. Your headline should be able to convey your message, generate interest in the message and help trigger action on the message immediately!



What Is The Proper Length For An Event Press Release Headline?
Use your headline wisely to speak clearly about your event and what makes it so important and valuable. Your headline should be between 75-80 Free Press Release Submission Sites words. This works great for search engine optimization, social media shares and it’s easy to read as well.


Five Examples Of A Good Event Press Release Headline


1.  Shoreline Biome to Launch Product Suite for Microbiome Research at ASM Microbe 2019

2. Aladtec Team Attending 2019 Police Security Expo at Atlantic City

3. Blue Moon Digital, Inc. Hosts Annual Digital Summit for Marketers Leading Organizational Change

4. Two Impactful Days, 24 Cutting Edge Sessions, 40 Inspiring Speakers

5. MILTON Debuting FlightWave’s Edge™ UAS at Paris Air Show


Shine With Your First Paragraph
While some people would suggest that you make the first paragraph a summary, the pitfall in doing this that you may lose your creative edge. Your first paragraph should Press Release Writing Services be simple but punchy and powerful. You should make your first paragraph a “summary” of your event press release in an interesting way.



25-30 words look great for the first paragraph.  However, do note that this is not a hard and fast rule. Some writers go as far as 50 words if that is what they need to convey their message. Doing this would require more skillfulness in terms of being able to hold the Press Release Submission Sites reader to the end of the paragraph.

Your first paragraph should capture the event location, time, and the essence of the event. Doing this within the first paragraph makes it easy for any reader to Free Press Release Sites to capture what your event is all about.

Date And Location First

June 15, 2018, San Fransisco- RemedyFirst LLC is proud to announce the second edition…

Starting with the date is a standard practice, but you should at least know it’s importance. Starting a press release with the date you want it to go live helps distribution Best Press Release Distribution Service agencies or journalists to know when to release any related information about your event. Adding a location can indicate where the event will take place or where the press release is being released.

Who, What and Why

The date and location takes care of “when” and “where”. You will still need to add the exact location of the event to fully answer the “where” of the event. You should be able to state the exact location and time in within the first paragraph of your press release.  The first paragraph can be referred to as the broad summary of your press release. You can further expand Press Release Writing Service everything within the body of the press release.

Here is a sample

Craft The Body Of Your Event Press Release
This is where you get to dive in deep into your story. You will be able to expand the details in the body of the PR which would usually be 2-3 paragraphs. You will add a quote about the event as well within the body and end it with a boiler plate.

You should talk about what’s in it for your target audience and why they should not miss your event. Talk about the speakers as well and mention the highlights of your event within the press release body as well.

Tell Your Story And Follow The Rules

By now you should know you can not write a press release in the first and second person language, you must write it in  the third person, as though you are reporting an event. You should try your best possible to be simple, yet creative as well.



Focus on the benefits of the event and your organization’s credibility or success recorded from the event over the years. If this is your first time as well, do not fail to mention that.  Talk about the speakers at the event or the core benefits of the event. How it can help your target audience and why it is the best place for them to be while the event holds.

Call Them To Action

Calling people to action is very important. Having them take action is the essence of your press release in the first instance. This is called Call To Action (CTA). You want as many people as possible to attend your event, so using a call to action makes sense while you are writing your press release.

By adding a CTA to your event press release, you are telling them exactly what you want them to do. You can tell them to register Video Press Release  to attend your event or add the date to their calendar.  “Click Here To Save Your Seat” or “Sign up to attend now before all the wine glasses are taken.”  can service as a good idea. Include a link that will take them directly to your event website or landing page.

The Boiler Plate


A boiler plate is usually the last paragraph in a press release. This is basically a summary telling about your company. You can easily copy and condense the “About Us” of your website. You should only focus on stating why your company is an authority in the event and how you can add value to the attendees. This should not be an hype about your business or event, but a simple way of telling them about you, your company and what you do.

Example of a well written boiler plate

The Boiler Plate



A boiler plate is usually the last paragraph in a press release. This is basically a summary telling about your company. You can easily copy and condense the “About Us” of your website. You should only focus on stating why your company is an authority in the Press Release Sites event and how you can add value to the attendees. This should not be an hype about your business or event, but a simple way of telling them about you, your company and what you do.

Example of a well written boiler plate

Distribute Your Press Release
After writing the press release and checking the PR copy again for any errors, the next thing to do is to submit your press release for distribution. Our press release distribution is perfect for small businesses and you can take advantage of our excellent services right away!


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